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Neoforet was Selected as the Official Paper Cup of the 2022 Seoul Café Show and ‘Cherry’s Choice’ for Two Consecutive Years
작성일자 2022.11.23
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▲ Neoforet named Cherry’s Choice product for the second year in a row
Moorim participated in the ‘Seoul Café Show 2022’ (Seoul Café Show) held at COEX in Gangnam-gu, Seoul, from November 23 to 26 and attracted the attention of customers by promoting the sustainable value of its eco-friendly paper, ‘Neoforet.’
The Seoul Café Show is one of the world’s largest business platform exhibitions held annually to vitalize the global coffee industry and food and beverage culture, and this year’s exhibition was the largest ever, with 3,533 brands from around the world participating, and Moorim was honored to be selected as a Cherry’s Choice product and enter the special hall for the second year in the row.
‘Neoforet CUP’ was selected as the official paper cup of the Seoul Café Show, and in collaboration with the exhibition, the Company launched the ‘Thank you, coffee’ campaign to promote the use of eco-friendly paper cups and also supported the cup lead made from molded pulp, which was made using virgin pulp and safe from endocrine disrupters. Meanwhile, Moorim’s booth was staged as a low-carbon concept café and movie theater to convey how closely eco-friendly paper materials, directly and indirectly, are related to our lives and provided an opportunity to experience eco-friendly products such as Moorim’s paper straws, paper buffers, and bioplastics.
In particular, visitors were very interested in molded pulp products made from 100% Korean natural virgin pulp, and when they received the ice cream ‘Snow Ice’ packed in ‘Neoforet FLEX’ during the timed event, they were amused that the paper packaging did not get wet even when it packed frozen food and said that it was better than conventional vinyl packaging because their hands did not get cold.