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Moorim Collaborates with Shinsegae Starfield for Back-to-School Promotion
작성일자 2023.02.22
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▲ A view of the ‘YES DOODLE’ experience zone at Shinsegae Starfield Goyang
Moorim (CEO: Lee Dogyun) joins Shinsegae Property’s ‘YES DOODLE’ campaign to celebrate the back-to-school season, providing children with a time to cultivate creativity through paper.
The ‘YES DOODLE’ campaign was designed with the concept of a ‘doodle free zone’ where children can freely doodle and let their imagination run wild in a large space consisting of an imaginary doodle zone, a blackboard doodle zone, and an AR experience zone. It will be held until March 9 at Shinsegae Starfield Hanam, Goyang, and Anseong.
Moorim provided its low-carbon paper for the doodle zones so that children, who are the dreamers of the future, could experience the joy paper provides in their daily lives and express their imagination freely, while also realizing the value of safe and eco-friendly paper. Through the event, Moorim also announced the launch of its new consumer-friendly copy paper, ‘M COPY,’ and held social media events to support the start of the new school semester.
Meanwhile, Moorim has been actively communicating with the public through content that maximizes the joy of and customer experience with the paper, such as running the ‘Moorim Paper Korean Cup Paper Airplane Competition,’ the only official sports competition in Korea, since 2017. Last year, the company operated the industry’s first paper experience zone – Paper Adventure – through which the company directly communicated with the general public.